About Apollo.io
Apollo.io is a comprehensive AI-powered go-to-market platform that combines the world's largest B2B contact database with advanced sales automation tools. The platform provides access to over 275 million contacts and 73 million companies, enhanced with AI-driven lead scoring, prospecting insights, and predictive analytics to help sales teams identify and engage high-quality prospects. Featuring multi-channel outreach capabilities, automated email sequences, and real-time data enrichment, Apollo streamlines the entire sales process from prospecting to closing. The platform's AI algorithms analyze engagement patterns, optimize outreach timing, and provide intelligent recommendations to improve conversion rates. With robust CRM integrations, advanced search filters, and comprehensive analytics, Apollo empowers sales teams to scale their outbound efforts while maintaining personalization at scale.
Best For
Pros & Cons
Pros
- Massive B2B database with 275+ million contacts
- Industry-leading 95% data accuracy rate
- AI-powered lead scoring and prospect recommendations
- Comprehensive multi-channel outreach automation
- Strong CRM integrations and workflow automation
- Generous free tier with essential features
Cons
- Credit-based system can be confusing for new users
- No built-in email warm-up functionality
- Occasional platform performance issues during peak usage
- Learning curve for advanced automation features
Pricing Plans
- 60 mobile credits/year
- 120 export credits/year
- Basic prospecting features
- Email finder
- 900 mobile credits/year
- 12K export credits/year
- Automated sequences
- CRM integrations
- Unlimited mobile credits
- Unlimited export credits
- Advanced sequences
- Team collaboration
- Everything in Professional
- Advanced reporting
- Custom fields
- Priority support
Prices as of Jan 2026. Check official site for current pricing.
What People Say
I wish i could give them a 0, the worst customer service experience ever! they took days to respond and weren't helpful at all.
Contacts easy to find
A great database, well populated. When competitors don't have th
good experience..
apollo service is very bad.
Great tool for Lead Search and… Contacts easy to find
FAQ
What is Apollo.io?
Discover and engage B2B prospects with Apollo.io's AI-powered sales intelligence platform featuring 275+ million contacts, automated outreach sequences, and 95% data accuracy for superior lead generation.
How much does Apollo.io cost?
Free • $49 Basic • $79 Professional
Is Apollo.io good for beginners?
It depends on your experience level. Check the features to see if it fits your needs.